Hugh is a senior communications leader with over a decade of experience across higher education, non-profit and arts sectors, specialising in strategic campaigns, brand management, and stakeholder engagement.

Most recently, Hugh is Communications Manager at UCD School of Veterinary Medicine and Hospital, and prior to that served as Communications Manager at The Alzheimer Society of Ireland, where he led multi-channel campaigns, media engagement and public advocacy to raise awareness and support for people living with dementia and their families. In this role he managed large-scale launches, events, and external partnerships that elevated the organisation’s profile nationally.

Additionally, Hugh managed communications at the Irish Association for Counselling and Psychotherapy,  Ireland’s largest professional counselling body, where he combined strategic storytelling with integrated communications to advance institutional goals and engagement.

Hugh’s leadership is shaped by a commitment to purpose-driven communications, a strategic mindset and a collaborative approach to delivering impact. He is a full member (MPRII) of the Public Relations Institute of Ireland and brings both creative vision and practical execution to his work.

Outside of his professional career, Hugh is passionate about community support and wellbeing, values that align deeply with Shannon’s Hopeline’s mission to promote young people’s mental health and resilience.